Landing pages
Send a campaign for the large size straight to it.
Commerce / widget · Elementor module
Variation Parent Product Link Widget Plugin for Elementor
Link to a WooCommerce product page with one variation already selected, such as Shop Refined linseed oil, 500 ml.
Included in All AccessClassic Elementor widgetFrom $29 USD / year
Complementor / Variation parent product linkProduct preview
Text, style and layout controls inside Elementor
01 / Interactive demonstration
See it
These are the actual published outputs of the widget for sample variations in the lab shop; the links point to a sample site.
02 / Inside WordPress
Variation parent product link controls in Elementor
Variation picks one variation by name and SKU and whether the product page opens with it selected. Display sets the prefix, the link text with {product} and {options} and an optional icon. The Style tab covers typography, colours, background, border, radius, spacing, alignment, prefix and link colours, underline and the icon.
03 / Website use cases
Where to use variation parent product link
When a landing page or blog post promotes one size or colour, a plain product link makes shoppers find and pick it again. Variation parent product link sends them to the product page with that variation already chosen in the add-to-cart form, so the price and Add to cart are ready.
Blog posts
Link to the colour shown in a photo.
Bundles and guides
List the exact options a guide recommends.
04 / Installation and setup
How to link to a selected variation in Elementor
Start with Complementor installed and your license connected. Enable this module in the WordPress library, then configure it in Elementor.
Install Complementor, connect your license and enable Variation parent product link in the Complementor library.
Add the widget to a landing page, post or product template.
In Variation, pick the variation, such as Refined linseed oil, 500 ml.
Keep Open with this variation selected on, and write the link text with {product} or {options}.
Style the link on the Style tab, then click it to check the product page opens with the option chosen.
05 / Content and style controls
Customize variation parent product link in Elementor
Configure the settings available for this module to suit the page you are building.
Variation picker listing published variations by name and SKU.
Opens the product page with the variation selected, or the plain product page.
Link text with {product} and {options}, such as Shop {product}, {options}.
Prefix before the link, such as View product:.
Link, hover and prefix colours, and underline always, on hover or never.
Optional icon before or after the link.
Variations of private or password-protected products show nothing.
06 / Choose the right approach
Variation parent product link and Elementor alternatives
Compare the existing Elementor workflow with this Complementor module before choosing your setup.
Elementor Button or Text Editor link
Links to a fixed URL you type; this widget builds the link from the variation and keeps the name current.
Add to cart link
Adds the variation to the cart at once; this widget lets shoppers see the product first.
07 / Requirements and compatibility
Variation parent product link compatibility with Elementor
- Requires Elementor and WooCommerce.
- Variations of variable products only.
- Shows public products only.
Complementor uses classic Elementor APIs. Atomic-native controls are not implemented. Check your theme, cache and integrations on a staging site before release.
08 / Common setup problems
Troubleshoot variation parent product link
Check these settings if the published page behaves differently from the editor.
Why does the product page not show the option selected?
Open with this variation selected is off, or a theme or plugin replaces the standard variation form and ignores the attribute values in the link.
Why does nothing show on the page?
No variation is chosen, or its product is private, draft or password-protected. The editor shows a note.
Why does the link text show only the product name?
The default text is {product}. Add {options} to include the size or colour.
What happens to old widgets?
They keep their variation and prefix; the prefix now sits before the link, and the link opens with the variation selected.
Variation parent product link plugin questions
Does it need Elementor Pro?
No. It works with the free version of Elementor and WooCommerce.
Does it add anything to the cart?
No. It only links to the product page.
Does it work with any attribute?
Yes. Store and custom attributes are both written into the link as WooCommerce expects.
Can I hide the prefix?
Yes. Leave Prefix empty to show the link alone.
Does the link update if I rename the product?
Yes. The name and address are read from the product each time the page loads.
10 / Annual All Access subscription
Get variation parent product link with Complementor
This module is included with all 1007 current Complementor solutions. Choose your production website allowance; every plan includes the same modules.
One website
$29USD / year
- All 1007 current modules
- Plugin downloads and updates for one year
- New releases during the paid term
- Product support
Renews at $29 USD each year.
A few websites
$49USD / year
- All 1007 current modules
- Plugin downloads and updates for one year
- New releases during the paid term
- Product support
Renews at $49 USD each year.
More websites
$99USD / year
- All 1007 current modules
- Plugin downloads and updates for one year
- New releases during the paid term
- Product support
Renews at $99 USD each year.
Applicable taxes extra. Annual subscriptions renew automatically unless canceled in your customer account. Elementor Pro is required for Exclude current post. Read the terms and 14-day technical-issue refund policy.